We are the undisputed leader in the home furnishings industry.


Our brands are valuable to retailers because they are highly recognizable and sought by consumers. Broyhill and Lane are dominant players in the middle-price category, while Thomasville, Drexel Heritage, Henredon, and Maitland-Smith are the best brand names in the upper-and premium-price categories. But our brand identity goes beyond our six flagship brands.


 

The divisions of Thomasville — Creative Interiors and Hickory Business Furniture; the Laneventure division of Lane; and the Hickory Chair and Pearson divisions of Henredon are equally well-respected in their important market segments.


 

All of these combine to make up the strongest portfolio of well-known brands in the furniture industry. The Furniture Brands’ powerful family of brands provides us with a unique competitive edge.


BRAND OVERVIEW

The Furniture Brands portfolio of brands offers consumers a wider range of products — by style, color and price — than any competitor. In all of the middle- and upper-price categories, Furniture Brands’ presence is substantial. Broyhill, Lane, and Thomasville are dominant players in the middle and upper-middle price points. Henredon, Drexel Heritage and Maitland-Smith are outstanding brand names in the premium price points.